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Antirrealismos: Spanish Photomedia Now

17 October - 23 November, 2003

Tue - Sun: 11.00am - 6.00pm
Galleries One, Two and Foyer





Antirrealismos: Spanish Photomedia Now is a politically incorrect exhibition. Collective exhibitions under a given national flag can often serve as a strategy for cultural marketing and political promotion, although this in itself guarantees nothing. In the case of this exhibition however, the facts are simply that there is a group of young Spanish artists currently working in a coherent fashion that is worthy of the same kind of attention received by recent Finnish or Dutch art. They work both inside and outside the country - New York, Berlin, Paris, Amsterdam and so on. So why have these young Spanish artists received little international attention? While the answer is complex, factors include the absence of a powerful gallery structure in Spain, the fact that art collecting is rare and has provincial tastes, and that there is a lack of interest by the larger institutions in promoting and supporting the work of young artists. So, the exhibition is 'politically incorrect' in that it does not come with the capital P Politics of nationalistic cultural export.

But why photomedia? After 40 years of dictatorship, Spain's 'cultural catch-up' with the other countries in Europe has come about precisely at the moment when photography and video have come of age, becoming the media of the moment across the international stage.


Escaping the Everyday





Well, you won't find here the hackneyed clichés: fiestas, bullfights, quaint religious festivals and baroque excess. What you will find is a reflection upon the confusion between reality and fiction - a confusion both initiated and addressed by means of digital manipulation, by re-reading traditional genres such as still life, (self)portraiture and landscape. These artists explore the boundless possibilities of staged photography and its performative nature, its relationship to painting and sculpture, the celebration of fashion and subculture, and the rise of narrative and the shift from 'objectivity' to the self-referential. Indeed, one might venture to say that this group of artists uses photography and video in a specifically anti-documentary way.

Within the field of photography it is multidisciplinary artists who have slowly marked a shift away from the established vocabularies and poetics of documentary, photojournalism, reportage, travel photography and classic portraiture
1 - although these traditional forms certainly remain. Interestingly, video, on the contrary, had already acquired a certain acceptability a decade ago, perhaps precisely because it did not come with any great historic ballast. And some genres resurface in a new form, for example in the new kind of documentary in which reality is presented in a diffuse, fragmented, manipulated or narrative way.2


I - Consumer Society





The culture of consumerism is the area of investigation for a range of artists including Joan Morey, Miguel Angel Gaüeca, Mira Bernabeu and Chus García Fraile.

Joan Morey sees himself as a kind of 'conceptual designer' delving into the clichés associated with the behaviour and lifestyles growing out of a diversity of contemporary subcultures that revolve around sexuality, club culture, design, fashion and advertising. Surmenage, a term referring to a kind of bodily and mental fatigue, speaks of emptiness, existential world-weariness, submissiveness and boredom. Miguel Ángel Gaüeca analyses the controversial position of the artist in contemporary society when, very often, a good promotional strategy is more important than the work itself. Me, Myself and I deals with the construction of the identity of a young, brilliant, successful and fictional artist, exemplified by the 'brand' GAÜECA, and through it Gaüeca denounces the omnipresent narcissism of our society. In another perspective, Mira Bernabeu analyses the culture of spectacle based upon texts by Jean Baudrillard, Guy Debord and Umberto Eco. Through ironic mise en scene, the artist questions the contrived nature of spectacle before which the spectator feels, quite literally, naked. Only critical activism, she suggests, is capable of remedying this state of passivity, apathy and disenchantment.

Finally, Chus García-Fraile exploits and perverts the legacy of Art History through an investigation of the consumer society and its fallacies. Her colourist photographs of plastic packaging emphasises the false sensation that we have freedom of choice. But though polished and richly coloured these are objects destined to be discarded without a second thought and so also become contemporary alagories.


II - Urban Landscape





Consumer society is also present in the work of Sergio Belinchón, although for Aitor Ortiz, César Alvaréz, Jesús Segura and Lara Almárcegui the concern is more for the wider urban landscape.

With his pallid and phantasmagorical housing developments, Sergio Belinchón meditates on the brutal colonization of nature in his endeavour to leave a record of the urban landscapes that have sprung up over the last forty years along the Spanish coastline. These developments are a true aberration resulting from the demands of tourism and the country's irrational hunger for progress. Aitor Ortiz, on the other hand, creates unsettling yet highly pictorial urban visions - computer manipulated 'de-structures' standing in as blunt metaphors for the fate of human relationships in the city at the beginning of this new century. They bring to mind the visionary architecture of Vladimir Tatlin and Alexander Rodchenko while boasting a fresh and original post-minimalist appearance. Meanwhile, César Álvarez takes this concern for the urban landscape to an extreme, locating it within a quasi science fiction setting. The faux cities are created in his studio using a grid-like system placed against a black backdrop to which he adds nylon to produce a kind of urban layout. They suggest enigmatic flows of information and new forms of behaviour. Jesús Segura on the other hand returns to everyday landscape to come up with something of an anti-documentary. Speed Cinema presents images of a railway carriage door in motion, all framed in a consistent manner. There is no artifice or manipulation. The spectator sees a blurred landscape pass in front of her/his eyes while waiting for a climax that never comes. Finally, Lara Álmárcegui not only observes urban change and mutation, but also acts upon them through interventions undertaken in vacant lots, urban garden plots, demolition sites, disused buildings and other non-spaces. These self-made constructions are individual gestures rejecting an increasingly speculative form of urban planning.


III - Socio-Political Visions





The social world is at the heart of the works of Fernando Sánchez Castillo and the group El Perro. Both reflect upon the social and political context of Spanish society, though from very different space-time continuums.

Fernando Sánchez Castillo returns to the recent past - the final years of Franco's dictatorship in the late sixties and early seventies - with a video entitled Canicas. It subtly denounces the still-perverse architecture of the Universidad Autónoma de Madrid a building conceived to provide riot police with ready access, even on horseback, to quickly bring any potential student protest under control. The students responded by throwing marbles [canicas] under the horses to make them lose their footing. In contrast, El Perro situate their work in the present to reflect on immigration and the hypocritical attitudes of western societies, and particularly those of Spain, which has traditionally been a country of emigrants. Wayaway shows us the workings of a 'travelbox'  designed to transport an illegal immigrant. The 3D treatment accentuates the irony of what looks like some kind of advertising site.


IV - Construction of Personal Identity





While Fernando Sánchez Castillo and El Perro explore mechanisms of surveillance and control, Enrique Marty, Ixone Sádaba, Olga Adelantado and Cristina Lucas shift this concern with the collective towards more personal ground.





Enrique Marty's practice revolves around the familiar and the close at hand. The idealized concepts of 'family', 'childhood' and 'friendship' are here reflected back to reveal a perversion dwelling in their heart. Through the use of theatrical make-up, these staged portraits of apparently bloody and bruised family members and friends speak openly of violence and abuse in a chauvinist society whose 'achievements' are reproduced daily in the Media. Ixone Sádaba also relies on the theatricalisation of everyday life in a play of split identities that have an underlying suggestion of Greek tragedy. Inhabiting dreamlike settings her twin characters perform dramatic duels that speak of suffering, anxiety, tension and despair. The compositions are carefully staged and surrounded by a halo of disquiet and frustration. Olga Adelantado offers us a more personal vision of identity. While she used to employ materials like latex or gelatine for her sculptures, in the video Moulding Me she takes her own body as sculptural material. A masseur explores the body of the artist over and over until the contrast between the black hands and the white skin becomes a metaphor for the limits and fallacies of identity in an increasingly globalised world. Finally, using a comic book aesthetic tinged with irony and humour, Cristina Lucas tackles the construction of the masculine identity. Young teenagers happily fly around with penises transformed into propellers, exuding a selfish, narcissist and solitary attitude. They touch as much on issues of gender identity as they do on the strategies of authority and power in a highly phallocentric society.


Post-Photographic and Post-Videographic Focus





In Spain photomedia did not achieve artistic legitimacy until well into the nineties. When they did their development was largely due to younger artists, such as those included here, who, in their reflections on the crisis of representation, have unselfconsciously adopted a multidisciplinary practice. They would as soon mix painting with video as sculpture with installation or maybe photography with performance. This brand of antirrealismo is clear in the words of Alicia Murría when she claimed that "something similar has been occurring in the field of video, which not so long ago was [in Spain] the restricted province of video artists, just as photography once belonged to the photographers. In both fields analogies with the real have served a growing need to return to story telling." 3

Finally, we should finish up with the words of Gael Newton when she contended that nonetheless "art presented under nationalist banners can be illusory. Artists today are world citizens and an international style of postmodern and post-photographic [and post-videographic] approach is apparent when looking across contemporary photo-media practice from many countries." 4

Paco Barragán




1 This is reflected, for example, in the history of the PhotoEspaña festival over the past decade.
2 For more on this issue see J.A. Álvarez Reyes 'Not everything is documentary' in Single Channel Video 1996-2002 catalogue to exhibition by Berta Sichel, Neus Miró and Juan Antonio Álvarez Reyes, Museo Nacional Centro de Arte Reina Sofía, Madrid, 2003 pp200-204
3 Insubordinations catalogue to exhibition by Alicia Murría, Fundación Marcelino Botín, Santander, 2000 p19
4 Gael Newton 'Generations: Australian Photography since the 1970s' in Photographica Australis catalogue to exhibition by Alasdair Foster, Sala de Exposiciones del Canal de Isabel II, Madrid, 2002 p69

Image Credits:

•  Joan Morey, Surmenage B(l)ack side, 2002
•  Miguel Angel Gaüeca, Gaüeca Petronio, 2002
•  Sergio Belinchón, Ciudades Efímeras 1 (Ephemeral Cities), 2000
•  Fernando Sánchez, Castillo Canicas, (Marbles) (video still), 2002
•  Olga Adelantado, Molding Me (video still), 1998
•  Enrique Marty, Hurt: Pedro, 2002
•  Ixone Sádaba, Citeron I, 2002


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